Adapting strategy in uncertain markets
Brand
2024
3 Weeks
by
Ryan Patel
Understanding the challenge
Lumora needed a modern, trustworthy digital presence to better serve patients and partners. The existing site was outdated and difficult to navigate, which weakened user confidence and conversion. Our first step was to pinpoint the key user journeys that required improvement.
Redefining the experience
We prioritized clarity, accessibility, and empathy in the new design. Service pathways were simplified and key information made instantly discoverable. The result improved engagement and positioned Lumora as a forward-looking healthcare brand.
